Digital marketing is becoming the strategy to be considered by the companies to promote their products or services. Individual promoters also use this technique to become popular and earn revenue. In this blog post I have tried to give a basic overview of what I call the landscape of digital marketing.
FYI, Google has made a list of most commonly used words in the digital marketing community. They are available at this link – https://learndigital.withgoogle.com/assets/media/pdf/2-digital-marketing-glossary.pdf. this list will be serving you as a stepping stone in the world of digital marketing.
- Google is the king (The green hill)
Google has emerged from just being a search engine to a very powerful source that is highly influencing the digital market. Many companies which are providing their services online are getting integrated with Google and trying to get into the first position in the search results displayed by Google.
Having the Google ID is highly recommended. If you have Google ID it means that you have a powerful key for digital marketing. This ID will give you access to Google Analytics, Google AdWords as well as YouTube channel. Of course you can use the same Id to create an account in Facebook Twitter and other social media. You can use them to promote your content.
- Data of your target audience is available (The jungle)
You must understand the user base and interests of your audience that you are targeting and the tools that give you this information. You should also identify the keywords of the search phrases which people often use. There are many tools available online for this purpose. Google also offers some very useful tools.
Google AdSense has a feature called keyword planner. You can give your preferred or selected keywords in this and understand the number of people who are searching for the similar words as well as the variants of the keywords that people use.
Google Analytics is another fantastic platform which gives you an insight of the audience that are coming into your website or the landing page. There are many tutorials available on YouTube. Have a look at them
Google Console, available in Google Webmasters tool, shows the keywords that made your weblink appear in search results. It also shows the Click Through Rate, which helps you in understanding whether clicks are happening or not.
- People spend time on social networking (The habitat)
You might be self aware that you spend a considerable amount of time on Facebook and YouTube. That is the power of social networking websites. People are getting collaborated socially on social sites such as Facebook Twitter and Instagram. People are also spending time in watching videos, either on YouTube, Facebook or WhatsApp.
There is a lot of textual, graphical and video content out there. They also create the content and share among themselves. If the content is of interest for a larger number of people, it gets shared instantly and just goes viral. So preparing the social media content and targeting social networks will have serious benefits.
- People want relevant data (The garden)
People “just search” for what they want. Many people across the world have smart mobile devices in their hands or pocket that can connect to Internet. People tend to use them to get the information that they want.
With a large share of mobile market in hands of Android, Google is very well integrated in the devices which your users have. So they just Google it. People generally do not prefer to go beyond the first page of the search results displayed by Google. It is proven that the first page will have the relevant data which the user wants. With this psychological behaviour of humans you must optimise your website or the landing page in favour of Google’s Complex and not much understood search algorithm. By identifying relevant keywords that showcase your products or services, you can try to be visible in your users Eyes.
- Customer engagement is the key factor (The soil)
User just surf on the Internet by visiting multiple websites. When they are not interested with the content present it to them, they just move to another website.
Holding back the visitors is crucial and is becoming much more costlier. Once a visitor has landed on your page it is very important for you to engage the user in your pages or the content and make them spend some time exploring your environment. Making a way for the user to become your customer is the main part of your digital marketing.
These are the five aspects for Digital Marketing that must be considered. As the mindset of human beings mature, more ways in the digital marketing can be discovered very soon.