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3 reasons for your vistors impatience

People coming to your website are known to be very impatient. Ever wondered why this happens?

I. The web page is not quick enough

Do you remember those days when you had modems? A web page would take a while to load completely. People started to become frustrated with the loading time and prefer to just close it instead of waiting. But the age of Internet has changed. These days we have Broadband Internet available easily on many devices and there is a wide range of websites available. There are many alternative options for everything. So instead of stopping their search, they find an alternative website that instantly shows them what they want.

II. The web page is hard to read on the mobile devices

People out there use mobile devices very often. They no longer use it to call people. Mobile devices have become smart enough to interact with the people. Those devices have apps, GPS, emails and many other features that are becoming essential for daily life. So people rely on using mobile devices. When people search on them for something and land up on your website they expect that they can read your website on the screen. If your web page is not responsive enough to reorganize itself for the smaller screens, people find it difficult to read microscopic sized alphabets shown to them. The result – they just move on.

III. The webpage is not easy to understand

One aspect of this is the placement of links. If the visitor finds it hard to trace the common locations such as About Us, Contact etc, they are in some kind of confusion. Instead of trying to figure out, they just leave.

Even if you have such things in place, visitors leave when they do not understand why you are showing the web page to them. If they don’t understand the value you are offering to them they will simply go back to where they have come from.

These 3 aspects are very crucial in understanding the behavior of visitors on your website or your landing page. If you are able to address these on your websites, you can then handle visitor retention and engagement aspects.

Landscape of Digital Marketing

Digital marketing is becoming the strategy to be considered by the companies to promote their products or services. Individual promoters also use this technique to become popular and earn revenue. In this blog post I have tried to give a basic overview of what I call the landscape of digital marketing.

FYI, Google has made a list of most commonly used words in the digital marketing community. They are available at this link – https://learndigital.withgoogle.com/assets/media/pdf/2-digital-marketing-glossary.pdf. this list will be serving you as a stepping stone in the world of digital marketing.

  1. Google is the king (The green hill)

Google has emerged from just being a search engine to a very powerful source that is highly influencing the digital market. Many companies which are providing their services online are getting integrated with Google and trying to get into the first position in the search results displayed by Google.

Having the Google ID is highly recommended. If you have Google ID it means that you have a powerful key for digital marketing. This ID will give you access to Google Analytics, Google AdWords as well as YouTube channel. Of course you can use the same Id to create an account in Facebook Twitter and other social media. You can use them to promote your content.

  1. Data of your target audience is available (The jungle)

You must understand the user base and interests of your audience that you are targeting and the tools that give you this information. You should also identify the keywords of the search phrases which people often use. There are many tools available online for this purpose. Google also offers some very useful tools.

Google AdSense has a feature called keyword planner. You can give your preferred or selected keywords in this and understand the number of people who are searching for the similar words as well as the variants of the keywords that people use.

Google Analytics is another fantastic platform which gives you an insight of the audience that are coming into your website or the landing page. There are many tutorials available on YouTube. Have a look at them

Google Console, available in Google Webmasters tool, shows the keywords that made your weblink appear in search results. It also shows the Click Through Rate, which helps you in understanding whether clicks are happening or not.

  1. People spend time on social networking (The habitat)

You might be self aware that you spend a considerable amount of time on Facebook and YouTube. That is the power of social networking websites. People are getting collaborated socially on social sites such as Facebook Twitter and Instagram. People are also spending time in watching videos, either on YouTube, Facebook or WhatsApp.

There is a lot of textual, graphical and video content out there. They also create the content and share among themselves. If the content is of interest for a larger number of people, it gets shared instantly and just goes viral. So preparing the social media content and targeting social networks will have serious benefits.

  1. People want relevant data (The garden)

People “just search” for what they want. Many people across the world have smart mobile devices in their hands or pocket that can connect to Internet. People tend to use them to get the information that they want.

With a large share of mobile market in hands of Android, Google is very well integrated in the devices which your users have. So they just Google it. People generally do not prefer to go beyond the first page of the search results displayed by Google. It is proven that the first page will have the relevant data which the user wants. With this psychological behaviour of humans you must optimise your website or the landing page in favour of Google’s Complex and not much understood search algorithm. By identifying relevant keywords that showcase your products or services, you can try to be visible in your users Eyes.

  1. Customer engagement is the key factor (The soil)

User just surf on the Internet by visiting multiple websites. When they are not interested with the content present it to them, they just move to another website.

Holding back the visitors is crucial and is becoming much more costlier. Once a visitor has landed on your page it is very important for you to engage the user in your pages or the content and make them spend some time exploring your environment. Making a way for the user to become your customer is the main part of your digital marketing.

These are the five aspects for Digital Marketing that must be considered. As the mindset of human beings mature, more ways in the digital marketing can be discovered very soon.

Digital Marketing-Overview

Marketing is to advertise a product or service for the right customers in right place with the right approach. The tools and techniques are concerned with promoting the business to attain targeted audience. It is crucial to a market to research the merchandise reach and acquire the purchasers. In the earlier days of traditional marketing, the approach makes the matter. The shopper can get distracted by frequent pitches. If one ensures the standards of the product/service they provide, word of mouth is enough to face up to the presence within the market. Digital marketing means to plug the product through digital media.

There are several types of Digital Marketing such as, Search Engine Optimization (SEO), Social Media Marketing (SMM), Pay Per Click (PPC) or Pay To Click (PTC), YouTube marketing (also known as viral marketing) and Affiliate Marketing. Whatever the name is, the ultimate target is to achieve sales. Every marketing technology has its own style. Social engagements, influence in public, awareness of the product, etc., indirectly have an impact on the market.

Search Engine optimization (SEO) plays a significant role. This theory was developed to address the customer requirements for what they’re searching for. Keyword planner, keyword research, link building, etc., are various ways used in SEO. Google is the most scholastic platform in the field search terms. Every keyword is indexed in Google crawler and the favorable term is displayed in its search result. For instance, if customer desires to buy a book, he has to type the name of the book in the Google search. Google verifies the term in its database and displays the foremost relative item in the search result.  Customer will go to the primary link from the results page. Keyword search from the back end development from the content in sites are going to be indexed by google and is crawled in step with the Google algorithm. Not only Google but also Bing, Yahoo, ask and many of the search engines have their individual logic to browse the keywords.

Social Media Marketing (SMM) is going viral these days. The practice of SMM makes huge Return On Investment (ROI). Facebook, LinkedIn, Instagram, Twitter, Whatsapp and other tools are available for Digital Marketing.Targeting the audience for product acceptance is an important criterion. Facebook has intelligent options like wall posting, ad-campaigns etc., using which you’ll be able to create a group or join the group you would like to market. Post within those groups, so that you’ll be able to make your website reach the individuals. Creating a page is also an important factor in Facebook. The number of likes to the page reflects the interest of your product. Facebook offers an option called Create advert which suggests the target audience for your product. You can use it to popularize your product

Pay Per Click (PPC) favors the big companies which need to market their business offerings immensely and rapidly.  You have to pay to PPC providers when the visitor clicks on the link. But here one ought to make sure that the website or product or services what you’re giving should be real and clear. Or unless it does, ROI will be minimized. It is excellent for the beginners but mustn’t think about the investment if the plan fails.

In YouTube marketing, you can promote a website with a video link. nearly 800 Million users visit youtube per month worldwide. So you’ll be able to imagine if the video makes impression on your promotion, subscribers are going to be more curious about your next offers. You can create a channel and post videos therein. The rise in subscribers lists the increase within the promotion.

Affiliate marketing conjointly used by so many individuals in recent days. Affiliate marketing means to market other companies product on your website and make the visitors to leads to make the sale. You will get a commission as some proportion that the vendor provides.Amazon, Flipkart, and Snapdeal area unit giving affiliate promoting. Not only these but also so many of the sites are offering affiliate.